GiveLive Benefit Concert
Bonfils Blood Center hosted an annual benefit concert in order to raise funds for the foundation for the nonprofit. In 2016, Matt Nathanson was the headliner for this benefit concert hosted at the Paramount. This event entailed promotion and sponsorship campaigns, the day-of included a VIP pre-party with several fundraising elements for approximately 250 people. The concert followed at the Paramount theater with a VIP back-stage meet up.
My role in this project was to develop the branding for the entire event from sponsponsorship package and mailing, promotion campaigns and day-of materials, including on-site signage, digital display assets and everything in between. I was responsible for the coordination with all vendors to order all of the collateral included for pre, during and post event.
Key Project Elements
- Event Production
- Brand development and management
- Digital and Print Design
- Advertising Campaign